About 9 years ago I said to my husband, okay, our 3rd child is turning 1, and I’ve got this down. I had conquered the school bus schedule, nappy times and sippy cups. I either needed to get a job or have another baby!
So I started doing photo parties, I actually called them, “Girls Night In” at the time. There began my sales career and quickly turned into my even better, completely self taught, graphic design career. I still love to say, “I’m not a real graphic designer, I just play one on TV!” Images Everything, Inc. became my new business and on May 7, 2008, with a now 10 month old baby on my hip, I acquired all the machines to run my photo business. I’m a true entrepreneurial business woman! Well, in between diaper changes. But regardless, this is going to be an amazing career! Am I in heaven?
I remember years ago, when I placed my first advertisement. Which I thought was pretty pricey at the time, but I knew if I were to be taken seriously, I had to advertise! It was $100 a month, over a 4 month period, in a reputable local magazine. Wow, I really thought to myself, I’m a real professional now! I’m advertising! So I was able to get my logo, my email, website, phone and I believe even my tagline at the time, all in that 2” x 3” space. I couldn’t have been more proud. I looked at my ad and thought how awesome it was to finally be playing with the pros!
It was a big step for me. Was I making the right decision? I was able to get my essential information in the ad, but what the ad didn’t convey for me was truly explain why I was so passionate about this fantastic photo business. It didn’t explain how I had attained the machines, how it was a family business and how it all began with a family tragedy. It really didn’t explain why you would want to purchase your next photo gift with me vs. one of those online businesses. Even what I’ve been able to capture here in this blog doesn’t tell you my story. It is our voice that holds the true power, and when you wrap that around content marketing, it is what places us on the map.
So that is the root of how Powerful Women Revealed began. I created this platform for women entrepreneurs, like myself, who want to attain high quality ways to market ourselves and our businesses. We all know that if we are truly passionate about what we do, we need to take it to the next level. We need to put ourselves on the map and reach the right people. And thanks to WATD, Powerful Women Revealed began with the ultimate foundation of radio broadcasting. With over 30,000 listeners each week, it is a powerful foundation!
Since December of 2014, I expanded the Power platform to include other ways to bring even more added value to my platform. I included social media, cross marketing, website link backs, and video. A powerful platform! Essentially, most entrepreneurs are women, 8 out of 10 actually. And furthermore, most of us are home office, so how do we get that recognition that we so deserve? We have powerful experience, amazing educational backgrounds and really powerful products, services & messages. As an entrepreneur myself, I understand there is a need, beyond our networking efforts, to tell our stories; share our bio’s, expertise & experience; and talk about what set’s our businesses apart from the rest. And tell it to the right people.
So how are you reaching your target market? We have the reach. There are only 4 weeks left of the summer. So, what will you do in that time to head into the 2nd most important time of the year for your business? September plays a huge part in how businesses strategize and mark their territory before the coming year. What are you doing proactively to put yourself on the map and more importantly, do you have the time? Or who is marketing for you? We understand that the entrepreneurial woman of today wears many hats, so we do the marketing for our Powerful Women! I can help you get on the map and rise above your competition. Contact me for directly for special added value promotions and/or discounts.
When you invest in your business, I invest in you.
Powerful Women Revealed.
Your platform for marketing you and your business, authentically.